Mariah Katz
Marketing Consultant
Offerings
Through clear strategy, discover core goals that jump-start integrated marketing, supported by expert project management. It’s time to build your funnel, from brand awareness to conversions.
My Consulting practice
I work closely with founders and teams at mission-driven companies and non-profits to uncover areas of opportunity. I’ll start by researching and developing brand improvements that lay the groundwork for a bespoke marketing strategy, including product, lifecycle, email, and content marketing (+ more tried-and-true tactics). We’ll hone in on the truth of your brand so that it may attract the right audience across channels. Through brand and marketing strategies, we’ll find creative ways to be clearer, realer, and more captivating.
Together, we’ll authentically market your organization to improve brand awareness and conversions. I’ll project manage the execution of the brand and marketing strategies so that it’s a breeze for your team. Strapped for resources? I can even get my hands dirty with content creation, SEO, copy writing, paid social, and more. I’ll measure results and turn in thorough data reports. Ready to improve your brand and marketing for better engagement?
Case Study A
Brand Identity
Brand Strategy
Project MGMT
SEO & Copy
01
Background
Co-owned brands, Casey Tanner and The Expansive Group, wanted to redo their websites and turn them into marketing channels for brand awareness and conversions.
02
Solution
I project managed the overhaul of both websites, improving design, usability, brand, copy, and SEO. After the launch, The Expansive Group had a 90% increase and Casey Tanner had a 367% increase in new users compared to last year.
Case Study B
Marketing Strategy
Integrated Marketing
Paid Social
Content Creation
01
Background
JustBirth Space is a platform offering free doula support via text and video chat during pregnancy, postpartum, and beyond. They wanted to improve their key performance indicator: the number of new texters per month.
02
Solution
I created a marketing strategy to boost brand awareness and conversions via organic, paid, and search. Through my paid social strategy and ad creation, there was a combined 456% increase in text conversions from 2021 to 2023.
Publications
Lead writer, editor, project manager, and marketer.
Lead writer, editor, project manager, and marketer.
Lead writer, editor, project manager, and marketer.
Allyship Toolkit Preview
My credentials
Malmö University
B.A. in Political Science, Minor in Migration Studies
Bennington College
Writing Courses
Content Marketing Certificate, Hubspot